I am the first customer

Alone, but like a company

I live as a solopreneur. Planning, development, marketing, documents, accounting — in the end, it's all my job. Producing company-level results while working alone: that is my everyday life.

So for me, AI could never be a tool I occasionally ask questions to. It had to be something I organize into a team — with divided roles and shared context — and work alongside.

Not agents. Colleagues.

But I didn't want to use the word 'agent.' Not a function that takes a prompt and returns output — I wanted colleagues who sit at their desks, gather in the meeting room to debate, and carry work through to the end, coming back with real deliverables.

So I built a virtual AI office, and named it accordingly: say it (Do), and it's done (Done) — DoDone. In an office where Dodo the cat lives, AI colleagues do real work.

Built by delegating my real work

DoDone's features come from my actual work. I hand today's tasks to DoDone, make it work when it doesn't, and polish what feels rough — then ship the update.

I advise and consult for organizations large and small, build products, write books, run communities, give talks, and work as an impact investor — many jobs, of very different shapes, all at once. If a virtual AI office can truly work alongside someone like me, I believe it can carry real weight in the daily work of every solopreneur, founder, small business owner, and startup living through this era.

Before this app is a source of revenue, it is a tool I genuinely need to live well through the AI era. However many years it lasts, I have to make it through — which means I, the maker, must be satisfied as the first customer. I don't ship features I wouldn't trust with my own work.

The tide is already turning toward teams

The major AI providers are evolving from using a single agent to multiple agents collaborating to complete a mission. In Sam Altman's five levels of AGI — ① Chatbots, ② Reasoners, ③ Agents, ④ Innovators, ⑤ Organizations — that collaboration is exactly the road to levels four and five.

Many say we still live in level three, the age of agents. But look closely and the evolution toward levels four and five has already begun — and somewhere in the world, someone has caught this tide, producing outsized results alone or with a tiny team. DoDone aims to be the most practical vehicle for riding it.

A promise

DoDone will keep being updated — measured not by flashy demos, but by whether the work I actually delegated today got finished well. Only as much as I'm satisfied, only as much as I trust — that sincerity is how I'll build it.